ABOUT SMAANZ

The Sport Management Association of Australia and New Zealand exists to encourage scholarly inquiry, provide a forum to present and communicate research, and facilitate academic networking.

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In a new @SMR_Journal article, Yuta Hino and Fumiko Takeda examine market reactions to sport sponsorship announcements. They also compare sponsors and their rivals.

https://t.co/T5dpxkpDVh

#marketreactions #sponsorship @SportScholars

@SMR_Journal @SportScholars Please keep sharing articles. I love your Twitter feed with all the last eat academic papers, helps to bridge the gap between academic literature and industry literature

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